So Good To Wear - Forces of Nature

A brand video and lookbook series exploring the quiet strength behind So Good To Wear’s sustainable cashmere collection.

I filmed and edited the project in close collaboration with art director Maria Visser, who developed the campaign’s visual identity. Guided by the brand’s framework, I shaped the shoot’s tone through active direction, working closely with the models to create sculptural, dance-like poses and a sense of composed energy.

Inspired by the campaign theme forces of nature, we aimed for a dark, moody atmosphere that contrasted the softness of the garments with the raw, windswept Zeeland coastline. In the edit, I translated the brand guide to combine model portraits with footage of natural textures found on location connecting the fibres to their environment and giving the piece a cohesive visual flow. The final videos were featured on the brand’s website and social channels to promote the collection.

CREDITS 

CLIENT : So Good To Wear
CAMERA & EDITOR : Margarita Kouvatsou
ART DIRECTOR : Maria Visser